My experience with brand optimization and digital design emerged with a freelance job for a wholesale and distribution company called Vapor Outlet. I covered a plethora of projects ranging from ads for their social media pages, a refinement of their company logo and rebranding the product catalog to match the new logo.
Of the many successful project campaigns, the most commendable accomplishment is the product catalog. I collaborated with over 30 manufacturers to gather product photos, manufacturer logos, and product guidelines for each brand to ensure each brand was represented as desired by the manufacturer. Some of the manufacturers were unable to supply the needed product photography by our deadline, so I used my photography skills to learn product photography and produce all missing product photos according to the brand specifics.
With the help of the Adobe Creative Suite, I was able to single-handedly design the entire layout of the catalog from front cover to back, all 62 pages in one month as a full-time student and mom. I am dedicated to perseverance.