{"id":626,"date":"2022-10-31T20:15:13","date_gmt":"2022-10-31T20:15:13","guid":{"rendered":"https:\/\/digifolio.me\/mollyhunsinger\/?p=626"},"modified":"2022-10-31T20:29:41","modified_gmt":"2022-10-31T20:29:41","slug":"digital-project-management-new-cross-brand-online-experience","status":"publish","type":"post","link":"https:\/\/digifolio.me\/mollyhunsinger\/?p=626","title":{"rendered":"Account &amp; Project Management: Home by AMES"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Home by AMES Website Tour\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/jDAx7S3bxLE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: The AMES Companies, On Ideas<\/figcaption><\/figure>\n\n\n\n<p>There&#8217;s no place like <em>Home by AMES<\/em><\/p>\n\n\n\n<p>The AMES Companies is the leading North American manufacturer and a global provider of branded consumer and professional tools and products for home storage and organization, landscaping, and enhancing outdoor lifestyles. The AMES Companies sells products through a portfolio of leading brands including True Temper, AMES, ClosetMaid and Hunter Fan.<\/p>\n\n\n\n<p>In 2020, The AMES Companies engaged On Ideas (the agency of record for ClosetMaid for more than 20 years) to lead Strategy, Content, UX, Design and Measurement for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.homebyames.com\/en-us\/\" target=\"_blank\">Home by AMES<\/a>, a new cross-brand online experience for consumers taking on projects around their homes specific to home organization, outdoor living, lawn and garden and cleaning projects; and professionals seeking support with their customers during their home projects.<\/p>\n\n\n\n<p>As an Account Supervisor at On Ideas, Molly Hunsinger served as the account service team lead on the ClosetMaid account and project manager for the multi-phased website build, which kicked off in January 2021.<\/p>\n\n\n\n<p>The Home by AMES experience planned to house eight brands in four verticals with ClosetMaid being the first to be replatformed.<\/p>\n\n\n\n<p>As part of discovery, an extensive experience design project was completed to map the customer journey and identify key opportunities to improve the customer experience in areas of education, design\/inspiration, building relationships and simplifying the purchase process.<\/p>\n\n\n\n<p>[URIS id=633]<\/p>\n\n\n\n<p>During the first phase of the project the On Ideas team:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Established the information architecture for homebyames.com<\/li><li>Created an experience map for Home by AMES and ClosetMaid (DIY, DIFM, Pro and B2B Personas)<\/li><li>Updated the UI style guide for ClosetMaid\u2019s websites<\/li><li>Created a UI style guide, designed the global branding, header, footer and page templates for homebyames.com<\/li><li>Created new article and video content for Home by AMES for category landing pages and pillar pages<\/li><li>Replatformed ClosetMaid.com and ClosetMaid B2B from IBM Websphere to Salesforce Commerce Cloud, which involved designing 125+ pages\/site elements and components<\/li><li>Established measurement strategy, tagging and analytics<\/li><li>Redesigned and transitioned all transactional email communications<\/li><li>Transitioned content marketing for ClosetMaid away from HubSpot into Salesforce Marketing Cloud, which included migrating existing email journeys for DIY and Pro audiences and creating new journey logic and email designs for DIFM and B2B<\/li><\/ul>\n\n\n\n<p>While working toward Phase 1 goals, the team simultaneously planned for future phases of the project including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Remaining brands to enter the experience from a strategy, design and content perspective<\/li><li>Incorporating a CMS to more easily manage site updates<\/li><li>Establishing content marketing for Home by AMES (lead capture\/nurture, email, blog, social)<\/li><li>Creating a multi-channel launch campaign for Home by AMES<\/li><li>Marketing to new and current customers, reducing loss and increasing sales completions, repeat sales and loyalty<\/li><\/ul>\n\n\n\n<p>Homebyames.com successfully launched in February 2022.<\/p>\n\n\n\n<p>The emerging DIY generation will be drawn to those who can provide the know-how, supplies, a seamless omnichannel shopping experience, and the elevated convenience they seek.<\/p>\n\n\n\n<p>The AMES Companies is positioned to own the full customer journey with an effective, integrated suite of tools for order management, e-commerce, customer care and loyalty.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Molly continues to demonstrate strong project management and organizational skills, as well as attention to detail. Accounts such as ClosetMaid\/AMES and Capitol Lighting operate with the utmost efficiency and have greatly benefited from the processes she has helped establish. As a digital marketer, especially regarding email and marketing automation, Molly is very knowledgeable and skilled. As noted by her peers: <\/p><p>\u201cWith Molly, everything is so organized.\u201d <\/p><p>\u201cShe has a very organized way to manage projects, including the use of online tools. Everyone should be doing that.\u201d <\/p><p>\u201cMolly is great at what she does and many of us can benefit from her knowledge.\u201d <\/p><p>Over past year, she has also played an integral role in the development of the new HBA website, including learning Salesforce Commerce Cloud and Marketing Cloud. In addition to expanding her knowledge of new platforms like Salesforce, Molly has been a leader in establishing digital workflows, the use of project management tools such as Asana, and helping to develop a process for digital projects. Molly also strives to deliver exceptional customer service at every opportunity and is steady and calm under pressure.<\/p><cite>Heather McLain, VP, Group Account Director at On Ideas<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>New cross-brand online experience for consumers taking on projects around their homes specific to home organization, outdoor living, lawn and garden and cleaning projects.<\/p>\n","protected":false},"author":101098,"featured_media":646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,16,6,23,15],"tags":[29,24,26],"class_list":{"0":"post-626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-account-management","8":"category-branding","9":"category-business-development","10":"category-digital-project-management","11":"category-marketing","12":"tag-account-management","13":"tag-digital-project-management","14":"tag-website","15":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/users\/101098"}],"replies":[{"embeddable":true,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=626"}],"version-history":[{"count":5,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":647,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/posts\/626\/revisions\/647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digifolio.me\/mollyhunsinger\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}