Dynamic, storytelling websites
Providing warmth and optimism in healthcare and merchandising custom home organization solutions.
Since 2019, Molly Hunsinger has worked full-time as an Account Supervisor at On Ideas, an award-winning, full-service, creative marketing agency with offices in Jacksonville and Sarasota Florida.
As the lead digital expert on the account service team, Molly has effectively led numerous projects and initiatives while simultaneously managing her day-to-day primary account service responsibilities on key accounts. She’s served as the project manager on highly complex, digital projects, including award-winning website redesigns for Chapters Health System and ClosetMaid.
Chapters Health System
Chapters Health System wanted to update its web presence, including the look, feel, functions and messaging of its website to express who Chapters Health System is today – a dynamic, innovative, leading organization blazing a trail to a new kind of healthcare.
As the first step in a go-to-market strategy that encompasses all seven audiences and all business lines for Chapters Health System, the new website needed to express the organization’s comprehensive offering, resonate with wildly different audiences, be easy to navigate and provide a feeling of warmth, caring and optimism around end-of-life care.
Using motion and expertly researched-but-friendly content organized in an accessible way, the site communicates all that Chapters Health System is and more.
The site is built with custom components. Everything is designed to look good together so marketing professionals can create different types of pages from a library depending on their program or campaign needs.
Awards
2021 American Advertising Award: Gold ADDY Online/Interactive Consumer Website
Credit: On Ideas, ClosetMaid
Custom ClosetMaid
In the summer of 2020, ClosetMaid launched a new website with a redesigned customer experience for Do-It-For-Me customers seeking to build new storage solutions into their new or existing homes.
As the account and project lead, Hunsinger led the creative, development and digital strategy teams at On Ideas to move the site from Drupal to WordPress and give it a full redesign.
All new content (optimized for SEO) and an inspirational image gallery, completely transformed the outdated and off-brand site into a responsive and engaging experience.
CustomClosetMaid.com features ClosetMaid products that require professional installation and merchandises custom home organization solutions through storytelling. Consumers can start their search, get inspired and connect with a ClosetMaid Concierge to create the closet of their dreams.
The site is integrated with ClosetMaid’s CRM. Inquiries trigger audience segmentation and automation to ensure proper follow up.
Plans to nurture this new audience segment through enhanced marketing automation will launch in 2022.
Awards
2021 American Advertising Award Local: Gold ADDY, Online/Interactive Business-to-Business Website
2021 American Advertising Award District: ADDY, Online/Interactive Business-to-Business Website
Molly’s strengths include very strong project management and organizational skills. She is exceptional in her customer focus and she exceeds expectations in teamwork. She demonstrates that she understands her clients’ business every day. – Patricia Courtois, EVP and Chief Client Officer, On Ideas
