Transformed a sparsely attended, run-of-the-mill mixer into a sold-out, over-the-top, themed experience showcasing editors’ and readers’ picks of the best local dining, shopping and entertainment. With increases across the board in attendance, revenue, exposure, guest, sponsor and nonprofit partner satisfaction, the Best of Sarasota party became a high-caliber event elevating the magazine’s brand and building confidence with sponsors, advertisers and the community at-large.