New cross-brand online experience for consumers taking on projects around their homes specific to home organization, outdoor living, lawn and garden and cleaning projects.
Marketing
Managed high profile event sponsorships to cultivate, grow and engage the market research audience including Qualtrics X4, which featured an all-star list of keynote speakers including President Barack Obama, Oprah Winfrey, Sir Richard Branson and Ashton Kutcher.
B2B Event Marketing: Rybbon
Transformed a sparsely attended, run-of-the-mill mixer into a sold-out, over-the-top, themed experience showcasing editors’ and readers’ picks of the best local dining, shopping and entertainment. With increases across the board in attendance, revenue, exposure, guest, sponsor and nonprofit partner satisfaction, the Best of Sarasota party became a high-caliber event elevating the magazine’s brand and building confidence with sponsors, advertisers and the community at-large.